About Us
We are building a sustainable market ecosystem that enhances farmers’ livelihoods, improves food security, and bridges the gap between farms and families across Kenya.
By connecting farmers directly to consumers through a streamlined platform, we are building a efficient aggregation, distribution, and retail infrastructure that lowers costs, increases access, and empowers communities—paving the way for a more secure and equitable food future.
Our Mission
Sustainable Market Ecosystem
To build a thriving market ecosystem that enhances farmers’ incomes, improves food security, and provides consumers with fresh, affordable produce directly from the farm.
Our Vision
The Future of Kenyan Retail
To become the leading marketplace platform that empowers smallholder farmers to thrive by bridging the gap between farms and families across Kenya and beyond.
Our Core Offerings
Zua Soko App
Farmers showcase their produce and access buyers.
Built-in logistics support, real-time tracking of stock, orders and market trends.
Zua Soko Convenient Stores
Strategically located, these serve as hubs,
that aggregate and distribute quality and affordable farm-fresh produce.
COMING SOON
Fresh Produce and More from Local Farmers
When you shop on the Zua Soko App, you get access to a wide variety of fresh, locally-sourced food items directly from smallholder farmers. From fresh fruits and vegetables to grains and cereals, all products are carefully sourced to ensure quality and affordability, supporting both farmers and consumers alike.
www.zuasoko.com/shop
Farmers & Consumers
Farmer Benefits:
Ready Markets
Seamless connection to buyers through the ZuaSoko app and strategically located physical stores.
Fair Pricing
Increased earnings by selling directly to consumers, eliminating exploitative middlemen.
Transparency
Reliable, traceable systems that ensure trust and accountability.
Cost Savings
Reduced effort and expense in finding buyers or transporting goods to far-off markets.
Consumer Benefits:
Fresh, Farm-Direct Produce
High-quality food products sourced directly from smallholder farmers.
Affordable prices
Competitive pricing made possible by cutting out middlemen.
Convenient Shopping
Choose between shopping at the stores or the user-friendly ZuaSoko app.
Guaranteed Quality
Rigorous quality control measures to ensure food safety and freshness.
“Every smallholder farmer deserves a fair shot at success.
At ZuaSoko, we’re bridging the gap between farms and families to create opportunities that empower farmers and nourish communities.”
John Odongo, CEO & Co-Founder
Meet The Team
John Odongo
CEO & Co-Founder
A seasoned CPA & entrepreneur with 10+ years experience in finance, strategy, & operations, specializes in raising capital, scaling startups, & driving sustainable growth.
Sarah Kamakia
COO & Co-Founder
An expert in agricultural value chains and market aggregation. Passionate about empowering rural communities, women, and youth.
